- Understand the need to integrate risk communication into the planning process of national risk management and emergency response strategies.
- Understand the conceptual and theoretical foundations of risk perception and their applicability during a response to a public health emergency.
- Learn basic principles for strengthening internal and inter-agency communication coordination during a public health emergency response.
- Introduce basic concepts about effective communication with the public and the media during public health emergencies.
- Demonstrate how "listening" to the public helps the authorities develop responses that effectively address public concerns.
- Identify tools for effective communication with the public and the media.