-To understand and analyze the main social and technical factors that lead to the acknowledgement and consolidation of medicines as an essential component for health and its inclusion in the national and international health, trade and development agendas. -To understand and make use of the international regulatory and political frameworks which define access to medicines as a human right. -To understand the characteristics of the international pharmaceutical trade and the negotiation processes involved, as well as discuss their implications for the access to medicines. -To understand and discuss the implications of the International agreements and negotiations around intellectual property rights on the access to medicines.

- Assess the importance of the Leaders in International Health Program "Edmundo Granda Ugalde" (LIHP), its conceptual model and applications, creating a framework for international health and the health context in the region of the Americas; - Identify national health priorities, according to Strategy UN Cooperation and PAHO / WHO Country (CCA-UNDAF-CCS), the main challenges and the stakeholders; - Reflect and dialogue with the national authorities of PAHO / WHO and the LIHP coordination on the issue of national project in international health, following the relevant guidelines for the selection; - Start the study of conceptual foundations and agendas related to bilateral and multilateral agreements, the social determinants of health, primary care Renewed Health and the Millennium Development Goals; - Manage virtual technologies, particularly tools Virtual Campus of Public Health and Health Situation Rooms International, to participate effectively in the LIHP virtual activities; - Apply research methodologies in the development of their project proposal to ensure that this country follow the rules and contribute to the quality of it.

Show how risk communication should be based on an analysis of the health situation and the dialogue with the priority population.

- To position the prevention and control of NCDs in the actual global, regional and national context; - To understand the applicability of policy tools for the prevention and control of chronic non communicable diseases; - To become familiar with successful surveillance systems and methodologies in the Americas; - To understand the applicability of policy tools for the prevention and control of chronic non communicable diseases; - To understand social marketing and its applicability to public health problems and behavior change; - To understand the Chronic Care Model and be able to apply the components to intervention development

Upon finishing the course, participants should be able to: - Design risk communication strategies using a risk map to analyze the local context and systematically incorporating lessons learned. - Understand the importance of risk perceptions and other relevant risk communication concepts and incorporate these in the design of effective strategies and in adjustments according to the local context. - Identify monitoring and evaluation activities appropriate for the interventions and communication processes in the risk communication strategy. - Understand the important steps for communicating effectively with the internal and external target audiences, including partners, stakeholders, the media, online social networks, health personnel and the public.

Identify core issues that should be addressed when deciding whether to announce or withhold information during a public health emergency.

- Understand the need to integrate risk communication into the planning process of national risk management and emergency response strategies. - Understand the conceptual and theoretical foundations of risk perception and their applicability during a response to a public health emergency. - Learn basic principles for strengthening internal and inter-agency communication coordination during a public health emergency response.

- Introduce basic concepts about effective communication with the public and the media during public health emergencies. - Demonstrate how "listening" to the public helps the authorities develop responses that effectively address public concerns. - Identify tools for effective communication with the public and the media.

Integrate risk communication into the public health emergency planning and response processes.

- Analyze public policies and their impact on equity; - Analyze PHC’s contribution to the reduction of inequities; - Analyze the different approaches and challenges for reducing inequities; - Identify the barriers of access to health care; - Recognize health as a right.