Upon finishing the course, participants should be able to: - Design risk communication strategies using a risk map to analyze the local context and systematically incorporating lessons learned. - Understand the importance of risk perceptions and other relevant risk communication concepts and incorporate these in the design of effective strategies and in adjustments according to the local context. - Identify monitoring and evaluation activities appropriate for the interventions and communication processes in the risk communication strategy. - Understand the important steps for communicating effectively with the internal and external target audiences, including partners, stakeholders, the media, online social networks, health personnel and the public.

Identify core issues that should be addressed when deciding whether to announce or withhold information during a public health emergency.

- Understand the need to integrate risk communication into the planning process of national risk management and emergency response strategies. - Understand the conceptual and theoretical foundations of risk perception and their applicability during a response to a public health emergency. - Learn basic principles for strengthening internal and inter-agency communication coordination during a public health emergency response.

- Introduce basic concepts about effective communication with the public and the media during public health emergencies. - Demonstrate how "listening" to the public helps the authorities develop responses that effectively address public concerns. - Identify tools for effective communication with the public and the media.

Integrate risk communication into the public health emergency planning and response processes.

- Analyze public policies and their impact on equity; - Analyze PHC’s contribution to the reduction of inequities; - Analyze the different approaches and challenges for reducing inequities; - Identify the barriers of access to health care; - Recognize health as a right.

- Recognize the structural elements of PHC renewal based on a public health framework, as well as necessary competencies for their attainment; - Participate in a review process on the progress and challenges in the practice of PHC renewal in the national and international context; - Design an intervention proposal for PHC renewal within the scope of the participant’s workplace.

- Review the historical process and impact of PHC at the national and international levels; - Identify the new scenarios and critical factors associated with PHC renewal; - Analyze the values and principles of PHC renewal.

- Identify the central aspects that define the comprehensive PHC approach; - Analyze the integration of health services networks in each participant’s country; - Analyze the competencies of local PHC teams and the relationship with the organization of services and requirements in staff training.

- Identify the elements for managing change toward PHC renewal; - Analyze the specific attributes of PHC renewal that guide health system organization; - Examine the different strategies for quality improvement in PHC-based health systems.