Alcohol consumption is currently the world's third largest risk factor for disease, attributable for 5.1% of the global burden of disease, with clear links to conditions such as neuropsychiatric disorders, gastrointestinal diseases, cancer, intentional injuries, unintentional injuries, cardiovascular diseases and diabetes.(1; 2) As of 2014 alcohol was responsible for 3.3 million global deaths (or 5.9% of all deaths) annually.(2) In 2014, approximately 22 million Canadians, almost 80% of the population, reported that they drank alcohol in the previous year. In 2015, the Chief Public Health Officer of Canada reported that at least 3.1 million Canadians drank enough to be at risk for immediate injury and harm, and at least 4.4 million drank enough to be at risk for chronic health effects such as liver cirrhosis and forms of cancer.(3) Canadians are also among the largest consumers of alcohol in the world, with 2013 sales data indicating that Canada consumes 50% more alcohol than the global average, and has a higher prevalence of binge-drinking than most countries in the European Union.