This guideline covers anti-smoking mass-media campaigns, for example, on TV, in newspapers and online. It also covers measures to prevent tobacco being sold to children and young people. The aim is to help prevent children and young people from taking up smoking. In November 2014 we removed mentions of vending machines from recommendations 4 and 5 to reflect the ban on the sale of tobacco from vending machines, which came into effect in October 2011 in England.